terça-feira, 22 de fevereiro de 2011

Olá!

Este blog foi transferido para outro sistema, via Wordpress. O novo endereço é www.marcelomattar.com/blog.
Visitem minha página pessoal para obterem maiores informações: www.marcelomattar.com


Hi!

This blog was transfered to another host, Wordpress. The new address is www.marcelomattar.com/blog.
If you want to get more information, access my personal page at: www.marcelomattar.com.


Bye!

segunda-feira, 18 de outubro de 2010

This is a news website article about a scientific paper

 

(From “The Guardian” -- http://www.guardian.co.uk/science/the-lay-scientist/2010/sep/24/1)

 

In the standfirst I will make a fairly obvious pun about the subject matter before posing an inane question I have no intention of really answering: is this an important scientific finding?

In this paragraph I will state the main claim that the research makes, making appropriate use of "scare quotes" to ensure that it's clear that I have no opinion about this research whatsoever.

In this paragraph I will briefly (because no paragraph should be more than one line) state which existing scientific ideas this new research "challenges".

If the research is about a potential cure, or a solution to a problem, this paragraph will describe how it will raise hopes for a group of sufferers or victims.

This paragraph elaborates on the claim, adding weasel-words like "the scientists say" to shift responsibility for establishing the likely truth or accuracy of the research findings on to absolutely anybody else but me, the journalist.

In this paragraph I will state in which journal the research will be published. I won't provide a link because either a) the concept of adding links to web pages is alien to the editors, b) I can't be bothered, or c) the journal inexplicably set the embargo on the press release to expire before the paper was actually published.

"Basically, this is a brief soundbite," the scientist will say, from a department and university that I will give brief credit to. "The existing science is a bit dodgy, whereas my conclusion seems bang on," she or he will continue.

I will then briefly state how many years the scientist spent leading the study, to reinforce the fact that this is a serious study and worthy of being published by the BBC the website.

This is a sub-heading that gives the impression I am about to add useful context.

Here I will state that whatever was being researched was first discovered in some year, presenting a vague timeline in a token gesture toward establishing context for the reader.

To pad out this section I will include a variety of inane facts about the subject of the research that I gathered by Googling the topic and reading the Wikipedia article that appeared as the first link.

I will preface them with "it is believed" or "scientists think" to avoid giving the impression of passing any sort of personal judgement on even the most inane facts.

This fragment will be put on its own line for no obvious reason.

In this paragraph I will reference or quote some minor celebrity, historical figure, eccentric, or a group of sufferers; because my editors are ideologically committed to the idea that all news stories need a "human interest", and I'm not convinced that the scientists are interesting enough.

At this point I will include a picture, because our search engine optimisation experts have determined that humans are incapable of reading more than 400 words without one.

This is a picture

This picture has been optimised by SEO experts to appeal to our key target demographics

This subheading hints at controversy with a curt phrase and a question mark?

This paragraph will explain that while some scientists believe one thing to be true, other people believe another, different thing to be true.

In this paragraph I will provide balance with a quote from another scientist in the field. Since I picked their name at random from a Google search, and since the research probably hasn't even been published yet for them to see it, their response to my e-mail will be bland and non-committal.

"The research is useful", they will say, "and gives us new information. However, we need more research before we can say if the conclusions are correct, so I would advise caution for now."

If the subject is politically sensitive this paragraph will contain quotes from some fringe special interest group of people who, though having no apparent understanding of the subject, help to give the impression that genuine public "controversy" exists.

This paragraph will provide more comments from the author restating their beliefs about the research by basically repeating the same stuff they said in the earlier quotes but with slightly different words. They won't address any of the criticisms above because I only had time to send out one round of e-mails.

This paragraph contained useful information or context, but was removed by the sub-editor to keep the article within an arbitrary word limit in case the internet runs out of space.

The final paragraph will state that some part of the result is still ambiguous, and that research will continue.

segunda-feira, 6 de setembro de 2010

Meu primeiro paper saindo do forno!

domingo, 5 de setembro de 2010

Agora com Pixelpipe!

Agora com Pixelpipe!

A arte de escrever

 

QUANDO SE TEM DOUTORADO
O dissacarídeo de fórmula C12H22O11, obtido através da fervura e da evaporação de H2O do líquido resultante da prensagem do caule da gramínea Saccharus officinarum Linneu, 1758, isento de qualquer outro tipo de processamento suplementar que elimine suas impurezas, quando apresentado sob a forma geométrica de sólidos de reduzidas dimensões e arestas retilíneas, configurando pirâmides truncadas de base oblonga e pequena altura, uma vez submetido a um toque no órgão do paladar de quem se disponha a um teste organoléptico, impressiona favoravelmente as papilas gustativas, sugerindo impressão sensorial equivalente provocada pelo mesmo dissacarídeo em estado bruto, que ocorre no líquido nutritivo da alta viscosidade, produzindo nos órgãos especiais existentes na Apis mellifera, Linneu, 1758. No entanto, é possível comprovar experimentalmente que esse dissacarídeo, no estado físico-químico descrito e apresentado sob aquela forma geométrica, apresenta considerável resistência a modificar apreciavelmente suas dimensões quando submetido a tensões mecânicas de compressão ao longo do seu eixo em conseqüência da pequena capacidade de deformação que lhe é peculiar.


QUANDO SE TEM MESTRADO
A sacarose extraída da cana de açúcar, que ainda não tenha passado pelo processo de purificação e refino, apresentando-se sob a forma de pequenos sólidos tronco-piramidais de base retangular, impressiona agradavelmente o paladar, lembrando a sensação provocada pela mesma sacarose produzida pelas abelhas em um peculiar líquido espesso e nutritivo. Entretanto, não altera suas dimensões lineares ou suas proporções quando submetida a uma tensão axial em conseqüência da aplicação de compressões equivalentes e opostas.


QUANDO SE TEM GRADUAÇÃO
O açúcar, quando ainda não submetido à refinação e, apresentando-se em blocos sólidos de pequenas dimensões e forma tronco-piramidal, tem sabor deleitável da secreção alimentar das abelhas; todavia não muda suas proporções quando sujeito à compressão.


QUANDO SE TEM ENSINO MÉDIO
Açúcar não refinado, sob a forma de pequenos blocos, tem o sabor agradável do mel, porém não muda de forma quando pressionado.


QUANDO SE TEM ENSINO FUNDAMENTAL
Açúcar mascavo em tijolinhos tem o sabor adocicado, mas não é macio ou flexível.


QUANDO NÃO SE TEM ESTUDO
Rapadura é doce, mas não é mole, não!!!

terça-feira, 27 de julho de 2010

26 dias…

…para um novo embarque. Dessa vez um pouco mais longo que os anteriores.

Sejam bem-vindos ao retorno do blog “É de Mattar”!